New — business and legal advisers
You and your business don'tfit neatly into a box.Neither do we.
We are business and legal advisers. We do two things: solve problems and create opportunities. Advisers across every core business function — strategy, legal, marketing, finance, operations, people and risk.
- Problem-solving
- The stalled, the risky and the things nobody internally owns.
- Opportunity creation
- Growth, launches, partnerships and the next move worth making.
Who we work with
We advise the people who built things inside the world’s best-known organisations.
Many of the founders, directors and operators we work with came from — or now work alongside — organisations like these. To be clear: these are not our clients and we make no claim to have worked for them. They are the backgrounds of the people who come to us next.
Examples of our work
Real business. Real consequences. Real impact.
Acquisitions. Exits. Equity. Partnerships. Investments. Collaborations. And the occasional relationship that needs untangling.
- Management buy-in. We advised business partners on acquiring the business they ran. Structure, equity split and control agreed before completion.
- Multi-six-figure exit. We advised a franchisee on a life-changing exit. Sale terms, warranties and post-exit restrictions negotiated.
- Agency acquisition. We advised on the purchase of an online marketing company. Due diligence, price mechanics and staff and client transfer.
- Consultant equity. We advised a consultant taking a stake as a critical partner. Vesting, protections and what happens if it doesn't work out.
- UK–US partnership. We structured a strategy consultancy across two founders. Cross-border ownership, profit share and decision-making.
- Engineering ownership. We advised engineering and technology consultants on ownership. Articles, share classes and long-term control arrangements.
- Events investment. We advised on an investor taking equity in an events business. Investment terms, board rights and founder protections.
- Influencer deal. We advised on a collaboration between two influencer entrepreneurs. Revenue share, content rights and clean exit terms.
- Growth partnership. We advised a tech founder bringing in a growth partner on equity. Earn-in milestones, IP ownership and leaver provisions.
- Architect joint venture. We advised an architect launching a JV with a business partner. Contributions, profit split and deadlock mechanics.
- No agreement. We advised partners in dispute where nothing had been written down. Ownership, clients and IP untangled without going to court.
- Challenge
- A commercial relationship between partners had broken down.
- Legal & commercial issue
- Branding, IP, digital assets, clients and post-separation restrictions.
- Approach
- A structured separation that untangled ownership and protected both sides.
- Challenge
- A brand was about to launch publicly.
- Legal & commercial issue
- Pre-launch brand and trade mark risk assessment.
- Approach
- Risks identified and addressed before the name went to market.
- Challenge
- Founders needed to formalise an uneven split.
- Legal & commercial issue
- 90/10 equity split, vesting, IP ownership, leaver provisions and control.
- Approach
- An agreement that reflected contribution and survived future change.
- Challenge
- A management consultancy with two equal owners.
- Legal & commercial issue
- Governance, deadlock, founder exits and IP ownership.
- Approach
- Clear decision-making and exit mechanics agreed up front.
- Challenge
- Two businesses combining resources on a multimedia venture.
- Legal & commercial issue
- Capital, content, IP development and growth in a 50/50 JV.
- Approach
- A structure that set out contribution, ownership and control.
- Challenge
- A 25% shareholder wanted out.
- Legal & commercial issue
- Valuation, mechanics and a clean commercial separation.
- Approach
- A structured buyout with the relationship intact.
Need a lawyer?
A growth strategist?
A fractional COO?
A new website?
Someone to help raise money?
A compliance specialist?
Or somebody to solve the thing nobody internally owns?
That's why New exists.
What we advise on
Advisers across every core business function.
Not a menu of services to choose from. One advisory relationship that covers the functions a business actually runs on — and knows when to bring in others.
- Where the business is going, what is holding it back and the moves worth making next. Market positioning, pricing, partnerships, expansion and the discipline to choose between opportunities.
- Shareholder and founder arrangements, acquisitions and exits, commercial agreements, intellectual property and the quiet terms that become expensive later. Handled commercially, not defensively.
- Positioning, messaging, brand, website, content and demand generation — with measurement that actually informs decisions rather than decorating a report.
- The story behind the numbers, funding structure, investor readiness and introductions — plus someone experienced sitting beside you through the process.
- How work actually gets done: process design, delivery, supplier arrangements and the stalled projects nobody internally owns.
- Hiring plans, organisational design, fractional executives, virtual co-founders and non-executive directors — senior thinking without a full-time hire.
- Practical frameworks, policies and controls proportionate to your size — designed to protect the business without slowing it down.
- Digital strategy, systems selection, web and product delivery, and the technical partners to build it — advised independently of any one vendor.
Start here
What are you trying to do?
- Strategy, marketing, sales, partnerships, leadership and whatever is currently holding growth back. Talk to us about this →
- Proposition, structure, brand, website, go-to-market and the people to get it live. Talk to us about this →
- Contracts, IP, risk, governance and the quiet things that become expensive later. Talk to us about this →
- A stalled project, a broken process, a difficult decision, an unowned problem. Talk to us about this →
- Story, numbers, structure, investor introductions and someone experienced beside you. Talk to us about this →
- Hiring, org design, fractional leaders and specialists you don't need full-time, with talent partners where useful. Talk to us about this →
- Commercial, corporate and employment work handled commercially, not defensively. Talk to us about this →
- Frameworks, policies and practical controls proportionate to your size. Talk to us about this →
- Fractional executives, virtual co-founders and non-executive directors. Talk to us about this →
- Perfect. Start with the situation — working out what's needed is the job. Talk to us about this →
How New works
Three steps, one relationship.
- You don't need to know which service you need, or which function the problem belongs to. Start with the situation in plain terms.
- We diagnose the problem across the business functions it touches — commercial, legal, financial, operational, people — and bring together the right expertise, including our tech, tax and talent partners where they are needed.
- Strategy, specialists, execution, introductions or ongoing leadership — with one relationship accountable for the outcome.
The ecosystem
One relationship.
An entire ecosystem.
New connects businesses with strategists, lawyers, operators, marketers, designers, advisers, specialists and trusted partners.
We diagnose what is needed, assemble the right people and help make it happen.
Consultant ecosystem
Your progress shouldn't depend on who's sitting in your office.
We build flexible remote and hybrid teams around the problem — drawing on experienced consultants, operators, specialists and trusted partners.
A consultancy.
A bit difficult to categorise.That's the point.
About us
A team of advisers who have run businesses, not just advised them.
New is led by director Ian Greig and built around senior legal, HR, data and business consultants — people who have worked in-house, in private practice and inside fast-growing companies. High-quality, accessible support for the directors, risk-takers and innovators who keep business moving.
Simple, scalable and social legal solutions for modern businesses
Impacting society by supporting fast-growth SMEs, risk-takers and innovators
Boosting social mobility and economic empowerment
8 consultants across legal, HR, data and business.
Meet the team→Integrated partners
We advise. Where it matters, we bring partners in.
Three areas where we work with integrated partners rather than pretending to do everything ourselves — tech, tax and talent. Same relationship, same accountability, specialist delivery.
- Product and web build, systems integration, data and security — delivered with established technology partners we work alongside, briefed and managed by us so you are not left translating between suppliers.
- Corporate structure, share schemes, transaction and personal tax planning — handled with specialist tax partners who join the conversation early, while decisions can still be shaped.
- Permanent hiring, fractional leadership and specialist contractors — sourced with recruitment and talent partners who understand the role we have already helped you define.
New Legal Partnership
A lawyer wondering what comes next?
The legal world is changing quickly. Your career doesn’t have to follow the old map.
Career, practice and business advisory for lawyers.
What does your business need next?
No complicated brief required. Start with the problem.